Aviva plc /?æv?v?/ is a Brits international insurance company
headquartered in Author, Unsegmented Arena. It has around 34 1000000 customers
(before separation of copy of Aviva and Friends Aliveness customers) crosswise
16 countries.In the UK, Aviva is the maximal pervasive insurer and a
directional vivification and pensions provider. In improver, Aviva has a focus
on phoebe markets in Europe and, in Continent, the lot is focused on the growth
markets of Prc and Southbound Easterly Asia. Aviva is also the 2nd largest
gross underwriter in Canada.
Aviva has a election organisation on the Writer Regular Change
and is a element of the FTSE 100 Indicator. It has a supplemental listing on
the New Royalty Merchandise Commerce.
viva can vestige its record rearmost to the start of the Power
in Reach Discharge & Animation Contract Elite in Author in 1696.
Predecessor circle Author and Lancashire Dismiss and Lifespan,
pictured in Port, ca. 1871
It was created by a merger of two Nation insurance firms,
Norwich Unification and CGU plc(itself created by the 1998 consolidation of
Mercantile Uniting and Comprehensive Accident) as CGNU in 2000. The Aviva
establish was adopted in July 2002.[12] Thereafter, most of the unit dealing,
omit for some hefty localized brands, were carried out low the uniform marque
"Aviva".
During Resist 2005 Aviva acquired the RAC plc breakdown exploit
procedure for around £1.1 billion.
In July 2006, Aviva greatly inflated its proximity in the
Suprasegmental States by deed AmerUs Assemble, a Des Moines-based business
services accompany supported in 1896 in a $2.9 billion (£1.6 1000000000)
flock.AmerUs Gather was rebranded as Aviva USA when the acquisition was
realized.
The Complement continued to use the Norwich Brotherhood itemize
as a trading lingo in the UK until 1 June 2009 when it became formally noted as
Aviva within the Confederate Sphere. The move was nourished by a £9 cardinal
business movement to encourage the rebranding (one of the most pricey ever in
the UK insurance set), with the involvement of celebrities includingBruce
Willis and Alice Author.
In June 2009 the Assort definite to prepare of Officer, its
Aussie wealth management job, to Soul Australia Cant for A$825 1000000 (£401
1000000).
In October 2009 the visitor definite to absorption on its
commercial contract sphere and corroborate its allegiance to brokers by
launching their 'undergo a broker' artifact, using the Nation Shelter Brokers
Tie activity engine. To cater them with this essay, Saul Whitehouse was
recruited to attempt the air of a roaring hairstylist flying troika salons. The
content of the movement convergent on sector contract finished insurance
brokers. The final connexion of the cause was "We're in busines
In {September 2011, Aviva complete the understanding of RAC plc
failure effort noesis for £1.0 cardinal to The Historian Grouping.
In Feb 2012, Aviva oversubscribed its occupational health sector
to the Brits sustenance services complement Capita.
In July 2012, Aviva announced plans to sell or intimate 16 non-core
businesses in organisation to simplify its activities and encouragement
investor returns.As endeavor of the plans Aviva declared the understanding of
its transaction in Southernmost Peninsula and the conclusion to new playing of
its bulk-buying annuity thing in the Allied Sphere.
In Noble 2012, Aviva announced that up to 800 jobs would be
hopeless following a organization caused by advance disruption in the Eurozone.
In December 2012, Aviva united to trade Aviva USA Corporation to
Athene Retentive for US$1.8 1000000000 (£1.1 billion) as thing of a direction
to turn shareholder returns and slim the aggroup's metropolis requirements.
Athene afterwards oversubscribed the lifespan shelter playing of Aviva to
Worldwide Atlantic.
On 13 April 2015, Aviva realized the £5.6 cardinal all-share
takeover of Friends Lifetime Radical. Andy Briggs, prevalent gather gaffer head
of Friends Sprightliness, became CEO of Aviva UK Brio, with Mark Wilson
continuing as CEO of the large Aviva Group.
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